SUN 7/22 3pm - 6pm / all the brisket is sold out but come for free music by the Raya Brass Band
Brisketlab, a BBQ recipe development series taking place at various pop-up locations all throughout NYC during the summer of 2012. In just eight days we
saw over 4,300 people pre-register for the series. Then, on April 30th, I opened up registration, allowing those that pre-registered to order brisket by
the pound, which they will redeem at our the labs this summer. To my amazement, we sold out of 2,500 lbs in a mere 48 hours, attracting the attention of The New York Times, FOX News, Grubstreet, and
more.