Duncan Watts-principal researcher at Microsoft's new NYC-based laboratory, former sociology professor at Columbia University, and the author of Everything Is Obvious (*Once You Know the Answer)-is at the forefront of these studies, examining concepts ranging from influenceand incentives to social contagion and stereotypes. He challenges over-simplified explanations about human interactions and asks: Why do common sense explanations often turn out to be wrong? Are yourfriends as similar to you as you think they are? Why do we like the music we like? How do ideas really spread?
Before & After
--Snag a signed copy of Duncan Watts' brilliant new book, Everything Is Obvious
--Groove to machine-coded tunes
--Try our binary cocktail of the night, the Super-Smartini
--Stick around for the sensational Q&A
Doors open at 7:30 pm. Please bring ID: 21+. No cover. Just bring your smart self!